About Us

Mass.fi was set up in 2006 to bring you high quality products from some of the most innovative and trusted brands in the sports nutrition industry, including our own in-house brand Mass Nutrition – which is one of Finland’s longest standing sports nutrition brands.

We are extremely proud of our Finnish heritage – living and breathing our company values and striving to provide our customers with nothing but the best. Scandinavia is known for its strict rules and regulations surrounding the quality of sports nutrition supplements, meaning our in house products have been manufactured at our own BRC Grade AA certified production facility with the utmost scrutiny to ensure you get exactly what it says on the packet.

Since 2014 Mass.fi has been part of the award-winning The Hut Group, (www.thehutgroup.com ). We are currently the leading destination in Finland for Sports Nutrition and Gym Clothing, and we aim to do the same in the UK... all at the lowest possible price. We are not for
the faint hearted and will be known as the brand helping to transform dedicated individuals into the best version of themselves they can possibly be!

We are constantly reviewing our product offering and look to increase our range of quality supplements and accessories on a monthly basis – be sure to sign up to our email which will notify you on every sale and new brand offering that comes to site!


Our mission is to make our customers happier, healthier and stronger. 

Working out or training can mean very different things for different people – thus, we know everyone has very different objectives. Some of you may be looking to step on stage in your first bodybuilding competition; others of you may be looking to turn pro in a certain sport, for some of you training may just act as a release from daily pressures. Either way, we focus on the dedicated athlete and look to cater for all their training needs. 


1. The customer is the most important - We aim to deliver a stress free and seemless shopping experience for all our customers, resolving any issues that may arise in a timely manner. Keeping our customers happy has helped to make our business the success it is today.

2. Price Promise: In order to achieve their goals and achieve true greatness, all our customers should be able to afford sports nutrition supplements. We promise to deliver the best products at affordable prices.

3. Quality Promise: You can be sure that our products are always of consistent quality. If our product is damaged or does not correspond to the HACCP / GMP standards, we will take care of the issue as soon as we are made aware. Our warehouses will never intentionally ship products that do not meet our high standards.

4. Delivery Guarantee: We offer competitive delivery times – and hope to soon bring you same day delivery options in the UK!

5. Adaptability: We recognise that our customer base is diverse and every changing, therefore we look to adapt our offering accordingly


Mass Nutrition Team